I decided to switch gears and try working not on the content, but the experience. Emma is the oldest of three, with the younger two being boys. I wondered if she would enjoy reading more, if it was her escape from testosterone, noise, fighting, and Batman on repeat. So, I set out to create her own little quiet space.
I decided the perfect place was found in her room. She has two adjacent corner windows that look out over a horse farm and would provide lots of natural light. I found an appropriately sized, but still comfy chair and nestled it in said corner. I placed a basket on one side of the chair to hold books, and slung a rose colored afghan my mother made her over the back to snuggle under on cool days. Last, I found a faux sheepskin rug at Ikea to put at her feet for some softness and fanciness.
She LOVES it. It is the perfect place for her to sneak off to when insanity is running high. So, if you are having motivational issues with one of your minions, maybe try this trick and see if it helps them look at reading in a different light.